How to Effectively Kick-Start New Business Ventures
Helpful advice for those stuck in the ‘procrastination loop’: “Should I start a new business, or not?”
Some soar. Many more crash. Others merely survive. The economy and competition have been a challenge for many small business owners. So why in the world would anyone want to start a newbusiness in a rough economic climate?
By implementing significantly more strategic plans and processes you can easily carve away market share from even the most established competitors as they struggle to survive the results of their considerably less-strategic way of doing business. While they’re cutting costs, laying off employees and scaring away customers – you can be Johnny-on-the –spot to step into that void and have your new business fill those customers’ needs.
So what factors contribute to the success of a survivor?
According to certain experts, it’s an unwavering focus on growth and strategic business marketing. Companies committed to growing their business when the economy is unfavorable will be much stronger and positioned to further outperform their competition when the economy bounces back. Business leaders know they will not achieve the success they desire tomorrow if they neglect their strategic business marketing efforts today.Several economic indicators suggest a recovery is around the corner. Still others point to slow growth ahead. Your competitors are most likely cutting back on their marketing efforts now, making it easier than ever for you to step in and go after their business. The sooner you set your sights on growing your business – the better.
Here are a few small business marketing initiatives you can start right now to kick-start your new business:
Small Business Marketing Initiatives
Focus on Emotions:
Zig Ziglar, the world famous sales trainer stated, “emotions drive buying decisions”. People buy on emotion and then justify it with logic. Marketing materials that focus on benefits appeal to customer emotions, while marketing materials that focus on features appeal to their logic. Even customers who insist they are buying based on features, do so because it makes them feel good.
Feature unique or creative customer solutions on your website, newsletter, bulletin and other marketing materials to showcase your company’s talent to the marketplace. Reinforce your commitment to the marketplace and inspire creative thinking throughout your organization.
Focus on the benefits of the solution from the customer’s perspective vs. operational issues or product features. If possible, include a client statement or testimonial that confirms the benefit was achieved. Create a short, catchy headline that incorporates the benefit to grab the attention of information surfers.
Buck the Trend:
Gestures of good will and community service are probably not on top of many small business marketing “to-do” lists this year. Buck the trend. Non-profit support is an excellent way to make business connections, build long-term relationships and get free press. The media is desperate for human-interest stories and angles that point to a sign that the future will not be as bleak as today. Take advantage of a quiet marketplace by putting your company on the radar screen now. When something new happens, you won’t have to fight for attention.
Review, Recycle, Renegotiate:
Marketing pieces, like a good pair of shoes, can get tired looking and worn out. Review your marketing collateral and update pieces that no longer communicate your corporate message or identity to the marketplace.
Most importantly, always remember… you really DON’T get a second chance to make a first impression.
For more information or to discuss your particular needs in this area with an
expert business coach, please contact me to schedule a complimentary initial
telephone consultation where I’ll provide a customized
12-point growth plan for your business.
Breakout Consulting, LLC
Dearborn, MI ∙ San Diego, CA