Effective, Measurable, Meaningful Change…

We specialize in marketing, sales, profitability, growth, hiring, training, planning, policies and procedures for your business. Through consulting, we help you manage your challenges and identify your opportunities – and take full advantage of them. We work closely with you to improve your business skills and through our experience help you create significant positive change in your company.

And when business coaching is done right, it should never cost you a dime. So don’t worry about the cost, but consider instead what it’s costing you not to have the help of a business expert who consistently delivers effective, measurable results.

Our Strategy, Your Results.

Our singular mission is to help our clients find paths to success in their own way, and have them enjoy the process so that the skills and strategies become woven into the fabric of the business.

Too often, business owners start out in the direction of their goals – but soon find themselves drifting off course, falling short and just not doing what they know they should be.

To avoid that, we have a developed, refined and documented process that ensures effective outcomes with measurable results for every client, every time.

Complimentary Initial Consultation

Because we’re so sure we can help you, we offer a free initial consultation with a high level business coach where you’ll go deep into the issues your business is facing. And with absolutely no strings attached, you’ll leave that first session with clear ideas about how you can solve them.

“Business coaches” come a dime-a-dozen these days, though most have never grown a company other than their coaching business. So unlike many of our so-called competitors, our business coaching is based on decades of success in dozens of businesses of our own, plus the significant and continuing experience that comes from helping our clients achieve their own successful outcomes.


Is Your Value Proposition Valuable Enough?

The number one reason businesses fail is a weak value proposition.   Here are some strategic tips to pitch attention-grabbing ROI to your target buyers.   When you sit down to work on your business, the first question you should ask yourself is “what is my value proposition?” When we first ask that question, what we usually start to get is a list of products or services that the business provides. Other times, we get pitched the “features” of what the company offers. And sometimes, all we get is a blank stare. So let’s re-phrase the question: “What differentiates you from everyone else who does what you do?”   Now we’re talking. Sometimes we get standard buzz-words like “Customer Service, Quality, Value”, and those are not necessarily weak answers. They are however likely to be the exact same words their competitors use when asked that same question. In fact, almost all companies use those words to describe their business, but hardly any of them do a very much in their day-to-day operations to live up to those words. So if they’re not backing up the use of those descriptors, then what is the likelihood that any of their customers are using those words when they talk about their relationship with that company? If this sounds a lot like your business, then you probably don’t have a very strong value proposition, and it’s costing you money. So let’s talk about what a value proposition is, how to develop one and then use it for significant strategic advantage over your competitors. In all of the education, training, business and marketing development seminars etc. that we’ve been exposed to over the past 30 years, there is surprisingly little emphasis placed on the importance of a strong UVP. As a result, there is not a lot of information available to help you really understand what a UVP is, and how you can develop a strong UVP for your business. Our goal is to change that. Here are a few examples of unique value propositions: ∙  Domino’s Pizza – fast delivery ∙  7up – the UNcola ∙  Walmart – low prices ∙  McDonald’s – consistency More often though, strong value propositions come from having a tangible difference in your product or service or in a characteristic of how you create or deliver that product or service to market: ∙  Better processes – Supply chain: Walmart

Six Sure-Fire Ways to Drive Customers Away

With all the marketing initiatives and sales promotions they focus on, many companies simply don’t ‘get’ that they have neglected to put customer service systems in place to avoid sabotaging their customer base. In fact, there are an astounding number of companies that by their actions seem motivated to degrade, separate, piss off and eventually lose their customers. As you read this, consider whether you are making these same mistakes. Here are six sure-fire ways you’ll drive them away if you’re not careful:   1. Try to sell them something they already buy from you (as if it were something new). Without fail, each week we get an offer from someone trying to sell us something that we already buy from them. This amounts to wasted marketing dollars, and even worse – it shows a real lack of appreciation for the business the customer is already giving you. 2. Inconsistency in your delivery. Have you ever gone to a restaurant that was great, only to be disappointed when you went back with family and friends? Inconsistency breeds a sheer lack of confidence in your ability to deliver. 3. Raising prices has a tendency to drive off some of your customers, resulting in the opposite effect you intended for your bottom line. (To be fair, this one also has a bit of an up-side, too. The up-side is that if your product or service is fantastic, raising prices will allow you to increase your profit and the only customers you’re likely to drive away are the “price shoppers” that make up the bulk of your headaches anyway.) 4. Responding slowly… a GREAT way to lose valued customers. I once responded to an advertisement for an online marketing company, and it took them a week to call me back. How could a company that focuses on marketing be that slow in responding? Obviously, a relationship with that company never developed. 5. Providing “Specials” that apply to NEW customers only. Nothing says “I value our long standing relationship and the loyalty you’ve shown us” as poorly as offering to sell your product or service to a brand new client for less than you’re charging your oldest, most loyal ones. 6. Perceived indifference – the most important in this list. You have invested good money in acquiring your customers, so you absolutely must treat them like gold by staying in touch with them and

How to Effectively Kick-Start New Business Ventures

Helpful advice for those stuck in the ‘procrastination loop’: “Should I start a new business, or not?”   Some soar.   Many more crash.  Others merely survive.  The economy and competition have been a challenge for many small business owners.   So why in the world would anyone want to start a newbusiness in a rough economic climate? Simple. By implementing significantly more strategic plans and processes you can easily carve away market share from even the most established competitors as they struggle to survive the results of their considerably less-strategic way of doing business.  While they’re cutting costs, laying off employees and scaring away customers – you can be Johnny-on-the –spot to step into that void and have your new business fill those customers’ needs. So what factors contribute to the success of a survivor? According to certain experts, it’s an unwavering focus on growth and strategic business marketing.  Companies committed to growing their business when the economy is unfavorable will be much stronger and positioned to further outperform their competition when the economy bounces back. Business leaders know they will not achieve the success they desire tomorrow if they neglect their strategic business marketing efforts today.Several economic indicators suggest a recovery is around the corner.  Still others point to slow growth ahead.  Your competitors are most likely cutting back on their marketing efforts now, making it easier than ever for you to step in and go after their business.  The sooner you set your sights on growing your business – the better. Here are a few small business marketing initiatives you can start right now to kick-start your new business:   Small Business Marketing Initiatives Focus on Emotions: Zig Ziglar, the world famous sales trainer stated, “emotions drive buying decisions”.  People buy on emotion and then justify it with logic.  Marketing materials that focus on benefits appeal to customer emotions, while marketing materials that focus on features appeal to their logic.  Even customers who insist they are buying based on features, do so because it makes them feel good. Showcase Solutions: Feature unique or creative customer solutions on your website, newsletter, bulletin and other marketing materials to showcase your company’s talent to the marketplace.  Reinforce your commitment to the marketplace and inspire creative thinking throughout your organization. Benefits First: Focus on the benefits of the solution from the customer’s perspective vs. operational issues or product features. If possible, include a

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